BlueSky ETO Brand Management Blog
10 Most Common Personalized Marketing Strategy Mistakes
Is your personalized marketing strategy cutting it? Personalization has changed the face of marketing. It targets current and prospective customers by appealing to their preferences and interests, and it increases the odds of engagement and conversions. Some marketers...
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Marketers: How to Increase Your Brand’s Productivity
It seems as though productivity experts are everywhere. Many offer valuable tips on how to become more efficient and make better use of your time. For example, from the moment you get up in the morning until the time you shut it down at night, you're...
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8 Ways Marketing Compliance Software Benefits Your Business
As a marketing executive, you know how important brand compliance is for your organization. It's not only about getting everyone on board with your marketing plan, it's also about giving them the tools they need to be successful. And when their success equals your...
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6 Benefits of Distributed Marketing Automation
As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads,...
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How to Share Marketing Materials for Your Luxury Brand
With your luxury brand, the focus is on the superior quality of your product or service. But you'll also need luxury marketing materials to accurately promote them. Whether you're a distributed marketer, a marketing agency, a franchise, or a brand marketer/manager...
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How Design Teams Benefit from Brand Management Software
Is your design team stressed with creating dozens or maybe even hundreds of ad variations each month? It happens when local marketers need customized content. Graphic artists often find themselves overwhelmed with reworking multiple versions of the same...
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