BlueSky ETO Brand Management Blog
The World of QR Codes is Changing: Can Your Marketing Keep Up?
In China, $1.65 trillion in transactions were made using a QR code reader last year. That's about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It's hard to...
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Customer Engagement: How to Create a Personal Connection With Customers
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep...
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Loyalty and Luxury: Marketing Strategies of Premium Retail Brands
How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they're really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20% of U.S....
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5 Lead Nurturing Campaign Strategies Every Marketer Should Follow
Is converting leads your top priority? If you said yes, you're not alone. 57% of businesses identify converting qualified leads into customers and clients as a top priority. So what's holding you back? If you're like many marketers and sales experts, you...
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Brand Consistency for Financial Brand Managers: Tips and Strategies
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” What does your brand conversation sound like? If you’re saying one thing and consumers are hearing something else, it’s time to improve your franchise brand consistency....
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What Is Recreation Marketing and What Makes It Unique?
What do you like to do on your days off? Do you test out your latest driver at your favorite golf course? Do you pack up the RV and head out to your family cabin? Or do you dust off your Marvel comic collection and visit your local sci fi convention with the hopes of...
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