BlueSky ETO Brand Management Blog
How to Create and Control Your Brand Image
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...
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5 Ways to Leverage Consumer Data in B2B Marketing
“When you know better you do better.” - Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or online...
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Improve Your Franchise Business by Giving Controlled Creative Power to Franchisees
How does your business delegate franchise control? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies express concern about their employees’ delegation skills. Despite this, only...
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B2B Marketing Experts Share Their Best Marketing Automation Strategies
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more organizations using B2B marketing automation now than in 2011. As more...
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How to Increase Marketing Productivity: A Guide for Agencies
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results...
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Increase Online Giving: 6 Ideas for Nonprofits
Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be...
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