BlueSky ETO Brand Management Blog
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually....read more
Quick—name a nonprofit. Name three. Which organizations sprang to mind first? If you’re like most people, the names on the tip of your tongue were of major national or international institutions. The majority of nonprofit marketing we see comes from larger...read more
With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than...read more
Digital marketing for financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...read more
On average, it will take 5-7 impressions before a consumer remembers your brand. What happens when each impression tells a different story? Style, tone, design, placement—when these elements don’t work in harmony across all channels, brand image becomes schizophrenic....read more
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be just a click away, the brick and mortar bank branch still forms the bedrock on which consumers build their trust.read more
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