BlueSky ETO Brand Management Blog
How Local Franchise Marketing Builds a Strong Brand
A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That's why many franchise...
How to Build Your Brand with Marketing Operations Management Software
As a marketing executive, you know it takes time to build your brand. It's a process that evolves as your business grows. Plus it depends on what type of business you're involved in. Take the case of Apple and Samsung. Apple took many years to develop their innovative...
What is ETO Software?
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and consistency...
How to Quickly Define Marketing Automation
Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make marketers' lives...
Franchise Management System: 7 Things to Look For
If you're a franchise marketer, you may feel like you're lost in the crowd. That's because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together, franchises account...
Beginner’s Guide to Marketing of Financial Products and Services
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like...
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