BlueSky ETO Brand Management Blog
Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution
There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you'll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software solution can...
8 Great Marketing Ideas for Veterinary Practices
Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,...
Print on Demand Software: 6 Advantages for Your Business
If you're like many businesses, you've got a design team that sends project files and specs to print vendors. In the process, however, you might be sacrificing the ability to integrate all your marketing collateral into one convenient system. In other words, you're...
Build Your Brand with a Brand Management Software Platform
Building your brand takes time. You're determining your target audiences. You're defining the benefits your brand offers. And you're establishing your brand voice. Plus you're always working to staying ahead of your competitors. But you have to ask yourself a serious...
7 Traits of the Best Digital Asset Management System
When it comes to sharing your brand's digital marketing assets, how efficient are you? Are you still emailing files to distributed marketers and personnel that need them—or do you have the best digital asset management system in place to expertly organize and deliver...
Financial Services Marketing: 7 Insider Secrets
The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline...
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