BlueSky ETO Brand Management Blog
Is your design team stressed with creating dozens or maybe even hundreds of ad variations each month? It happens when local marketers need customized content. Graphic artists often find themselves overwhelmed with reworking multiple versions of the same...read more
Brand compliance. It helps generate nearly 25% more sales. Yet over 60% of organizations report that their materials don't conform to brand guidelines much of the time. Those are startling numbers considering the results. You need to get consistent with...read more
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The...read more
Jeff Bezos once said, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...read more
Digital marketing for financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...read more
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies...read more
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