BlueSky ETO Brand Management Blog
Your brand identity is more than a logo or a visual identification. It's how someone perceives your product, service, experience, or organization. It's how they feel about it. David Ogilvy, well known as the “Father of Advertising,” defined a brand as “the...read more
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand's communication efforts while at the same time...read more
So you're considering a brand management system — but you haven't decided if it's right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before you...read more
Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution...read more
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have...read more
Smart marketers know they can't create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won't cut it as modern-day methods. There has to be a better way. The good news? There is a better way. It's...read more
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