BlueSky ETO Brand Management Blog
The Greatest Challenges of International Franchises (And How to Overcome Them)
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....
The Brand Manager’s Ultimate Guide to Increasing Productivity
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...
How Brand Management Agencies Can Delight Clients With Marketing Automation
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more...
Smart Strategic Marketing: Reduce Cycle Time With These 5 Tips
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle...
Improve Conversion Rates Online With These 5 Simple Ideas
For most marketers, your website has one primary goal: conversion. All other efforts, from building a social media following to raising brand awareness are really branches of the conversion tree. While each marketing performance metric is important in its own right,...
5 Ways Social Media Transforms Retail Brand Management
When was the last time you checked a social media account? Today, over 70% of Americans are active on at least one social media platform. So it’s no surprise that a solid social media presence and strategy has become a cornerstone of retail brand management. As new...
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