BlueSky ETO Brand Management Blog
Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but...read more
There's a very fine line between utilizing brand building communications and simply sending spam. In the former, your message contains worthwhile insights, credible benefits, and something of perceived value to your reader. Such communications are welcomed, even while...read more
Imagine you’re in a weekly staff meeting and the sales manager says the following: “Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a...read more
Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They're looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing...read more
If you spend a lot of time reading business marketing articles, you may have noticed a common challenge. Companies need to be more efficient in their global brand management. Fortunately, there are plenty of ways to work towards this goal. One of the best tools to...read more
The term data management is getting a lot of attention these days. This is especially true as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have...read more
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