BlueSky ETO Brand Management Blog
Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They're looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing...read more
If you spend a lot of time reading business marketing articles, you may have noticed a common challenge. Companies need to be more efficient in their global brand management. Fortunately, there are plenty of ways to work towards this goal. One of the best tools to...read more
The term data management is getting a lot of attention these days. This is especially true as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have...read more
As businesses scramble to find every advantage they can in an increasingly competitive world, one topic that keeps popping up is the benefits of digital asset management. That’s sometimes followed by the unnerving question, “Am I managing my company’s digital assets...read more
A Brand Marketing Center, or BMC, is a secure marketing resource where your company’s branded content lives. It’s designed so that your distributed user base, no matter where they are, can access it any time to create ads, banners, signs and more. A BMC...read more
The term “going rogue” has taken on a somewhat romantic notion these days. Usually, it indicates someone showing an independent spirit. We picture the rogue as a maverick who bucks off expectations to forge his own path. While it’s become something to admire in...read more
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