BlueSky ETO Brand Management Blog
A recent business survey from Royal Mail MarketReach — a direct marketing services facility of the United Kingdom’s Royal Mail service — reported nearly three-quarters of all U.K. small enterprises are reinvesting up to 20% of their profits into marketing initiatives....read more
The dream of many brands is to make their product or service so well-known and respected that it goes global. But those striving for global brand management would be wise to heed the Chinese proverb: “Be careful what you wish for, lest it come true.” Achieving global...read more
Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but...read more
There's a very fine line between utilizing brand building communications and simply sending spam. In the former, your message contains worthwhile insights, credible benefits, and something of perceived value to your reader. Such communications are welcomed, even while...read more
Imagine you’re in a weekly staff meeting and the sales manager says the following: “Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a...read more
Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They're looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing...read more
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