BlueSky ETO Brand Management Blog
As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads,...read more
With your luxury brand, the focus is on the superior quality of your product or service. But you'll also need luxury marketing materials to accurately promote them. Whether you're a distributed marketer, a marketing agency, a franchise, or a brand...read more
Is your design team stressed with creating dozens or maybe even hundreds of ad variations each month? It happens when local marketers need customized content. Graphic artists often find themselves overwhelmed with reworking multiple versions of the same...read more
Brand compliance. It helps generate nearly 25% more sales. Yet over 60% of organizations report that their materials don't conform to brand guidelines much of the time. Those are startling numbers considering the results. You need to get consistent with...read more
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The...read more
Jeff Bezos once said, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...read more
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