BlueSky ETO Brand Management Blog
Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand
Financial services marketing has traditionally been a somewhat bland business offering—at least as far as consumers are concerned. But that's exactly why modern-day marketing tactics have had to adapt—to meet people's ever-changing needs. Fintech answers that call in...
The Essential Guide to Car Dealership Marketing
For auto industry marketers, there have been some important changes to negotiate over the past year. COVID-19 caused a decrease in sales and changed car dealership marketing habits. But there's good news. As the world begins to "reopen," more people will be looking to...
Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success
When you're marketing for hospitality and tourism, your goal is to create a foundation of loyal, satisfied customers. Of course, that's easier said than done. You have to know what your patrons need before they do. That means placing a priority on customer experience...
Credit Union Marketing Compliance: What You Need to Know
Marketing in the financial services industry is a highly-regulated practice. So, when credit unions prepare to advertise their products and services, they're faced with some important questions—regardless of the marketing channel they use. What advertising disclosures...
Geo-Targeted Marketing: What is it and How Can it Help Your Brand?
Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts. But did you know it can also apply to your brand's marketing strategy? Geo-targeted marketing, aka location-based...
Evolution of Brand Management: What You Need to Know in 2021
The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn't like brands had an option. At least not if they wanted to stay in business. As...
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