BlueSky ETO Brand Management Blog

Recreation Marketing: What Is It and What Makes It Unique?

by Alayna Frankenberry | Aug 14, 2017 | Brand Marketing, Recreation Marketing | 3 Comments

What do you like to do on your days off? Do you test out your latest driver at your favorite golf course? Do you pack up the RV and head out to your family cabin? Or do you dust off your Marvel comic collection and visit your local sci fi convention with...

Hotel Marketing 101: Your Room Key to Better Brand Compliance

by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Branding, Global Brand Management, Hotel Brand Management | 33 Comments

Travelers looking to book a hotel have over 15.5 million rooms to choose from. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year....

10 Retail Marketing Strategies for Improved Reach and ROI

by Alayna Frankenberry | Aug 2, 2017 | Brand Marketing, Retail Brand Management | 10 Comments

Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or...

Creative Marketing Strategies AND Brand Compliance: How to Have It All

by Alayna Frankenberry | Jul 21, 2017 | Brand Communications, Brand Marketing, Branding | 31 Comments

Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” There’s a marketing truism nuzzled into that statement— that while good businesses simply meet a need, great businesses exceed expectations. Like Ford,...

How to Create and Control Your Brand Image

by Alayna Frankenberry | Jun 28, 2017 | Brand Communications, Brand Marketing, Branding | 21 Comments

What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...

5 Ways to Leverage Consumer Data in B2B Marketing

by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Communications, Brand Marketing | 15 Comments

“When you know better you do better.” - Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or online...