BlueSky ETO Brand Management Blog
Hotel Marketing: How to Combine Digital with Direct Mail
The modern-day hotel industry is ultracompetitive and ever-changing. U.S. hotel bookings in 2019 were over $185 billion, and that number is on the rise. It's a thriving industry. Yet hotel guests are expecting more for their money than ever before. If you don't give...
Insurance Marketing Solutions: The Best Software for Distributed Teams
If your insurance business has multiple locations and remote employees, it can be difficult to get everyone on the same page. That's especially true when it comes to your marketing messages and materials. Brand management software helps insurance marketers. You'll...
Can You Improve Your Bank Marketing Plan With Automation?
The financial services industry has been forced to change their marketing strategy to succeed. As a bank marketing manager, many of the traditional methods you've used in the past are no longer relevant forms of advertising for many of your customers. Digital...
8 Great Credit Union Marketing Ideas for Your Brand
Credit unions are an inviting banking option for many consumers. As a non-profit business, they typically offer more attentive customer service, good loans, and lower fees than a traditional bank. In fact, credit unions boast a higher customer satisfaction rate than...
Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution
There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you'll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software solution can...
8 Great Marketing Ideas for Veterinary Practices
Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,...
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