BlueSky ETO Brand Management Blog
How to Conduct a Brand Compliance Review
Brand compliance. It helps generate nearly 25% more sales. Yet over 60% of organizations report that their materials don't conform to brand guidelines much of the time. Those are startling numbers considering the results. You need to get consistent with...
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8 Questions to Ask Before You Buy Brand Management Software
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The...
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Your Brand Needs a Brand Portal: Here’s Why
Jeff Bezos once said, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...
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7 Benefits of Marketing Resource Management Software
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies...
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The World of QR Codes is Changing: Can Your Marketing Keep Up?
In China, $1.65 trillion in transactions were made using a QR code reader last year. That's about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It's...
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Customer Engagement: How to Create a Personal Connection With Customers
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they...
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