BlueSky ETO Brand Management Blog
The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you...read more
How familiar is your target audience with your brand? Do your customers easily recognize your company? Does your business have distinctive qualities that people relate to?These are the traits that define strong brand awareness. Amazon has it. They're the...read more
According to a National Association of Realtors study, almost 90% of home buyers purchase their home through a real estate agent. So how do you reach out to these customers? By knowing exactly how to market to them.Marketing is a crucial part of your...read more
Your brand identity is more than a logo or a visual identification. It's how someone perceives your product, service, experience, or organization. It's how they feel about it. David Ogilvy, well known as the “Father of Advertising,” defined a brand as “the...read more
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand's communication efforts while at the same time...read more
So you're considering a brand management system — but you haven't decided if it's right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before you...read more
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