BlueSky ETO Brand Management Blog
Considering Marketing Resource Management Software? Here’s What to Look For
Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution...
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Franchise Marketing Solutions: What to Look For
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have...
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What is Data-Driven Marketing? 6 Benefits for Your Business
Smart marketers know they can't create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won't cut it as modern-day methods. There has to be a better way. The good news? There is a better way. It's...
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9 Reasons Marketers Love Brand Management Tools
As a smart marketer, you know what's important when it comes to managing a brand. You need to decide what technology to use. There needs to be enough money in your budget to work with. You should be in tune with your customers and their ever-changing behaviors. Plus,...
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How to Build a Franchise Marketing Solution for Your Target Market
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals...
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Brand Management: 7 Ways It’s Changed Since the Days of Mad Men
If you’ve seen the hit AMC television series "Mad Men," you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and power,...
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