BlueSky ETO Brand Management Blog
5 Signs You’ve Lost Control of Your Brand Image (and How to Get It Back)
Your brand identity is more than a logo or a visual identification. It's how someone perceives your product, service, experience, or organization. It's how they feel about it. David Ogilvy, well known as the “Father of Advertising,” defined a brand as “the...
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7 Factors Affecting Online Brand Management
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand's communication efforts while at the same time...
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So You Think You Want a Brand Management System?
So you're considering a brand management system — but you haven't decided if it's right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before you...
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Considering Marketing Resource Management Software? Here’s What to Look For
Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution...
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Franchise Marketing Solutions: What to Look For
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have...
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What is Data-Driven Marketing? 6 Benefits for Your Business
Smart marketers know they can't create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won't cut it as modern-day methods. There has to be a better way. The good news? There is a better way. It's...
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