BlueSky ETO Brand Management Blog
Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success
When you're marketing for hospitality and tourism, your goal is to create a foundation of loyal, satisfied customers. Of course, that's easier said than done. You have to know what your patrons need before they do. That means placing a priority on customer experience...
Credit Union Marketing Compliance: What You Need to Know
Marketing in the financial services industry is a highly-regulated practice. So, when credit unions prepare to advertise their products and services, they're faced with some important questions—regardless of the marketing channel they use. What advertising disclosures...
Geo-Targeted Marketing: What is it and How Can it Help Your Brand?
Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts. But did you know it can also apply to your brand's marketing strategy? Geo-targeted marketing, aka location-based...
Evolution of Brand Management: What You Need to Know in 2021
The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn't like brands had an option. At least not if they wanted to stay in business. As...
Holiday Marketing Campaigns: Here’s Your Brand’s Can’t-Miss Multichannel Strategy
'Tis the season once again for holiday shopping. To find success in selling more of your products and services, it helps to know how much holiday shopping has changed over the past few years. Gone are the days of heading to the mall to browse for gifts for your loved...
Why a Strong Brand is Key to Your Insurance Marketing Strategy
As an insurance marketer, your brand is your business. It's how your customers—and the world in general—perceive you. To build a strong brand, you need to follow certain guidelines to achieve success. Here's why (and how) a strong brand serves as the key to your...
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