BlueSky ETO Brand Management Blog
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and...read more
Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make...read more
If you're a franchise marketer, you may feel like you're lost in the crowd. That's because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,...read more
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand...read more
The way you develop your brand—and the public's perception of it—is significant for the success of your business. Brand management involves all aspects of how consumers associate with your brand. It's an important part of your marketing strategy because it...read more
As a professional marketer, your brand's marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging...read more
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