BlueSky ETO Brand Management Blog
HubSpot's INBOUND conference has evolved from a small annual marketing seminar into a full-blown gathering of the best business minds in the world. The four-day forum at the Boston Convention and Exhibition Center (aka the INBOUND mothership) features...read more
A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That's why many franchise...read more
As a marketing executive, you know it takes time to build your brand. It's a process that evolves as your business grows. Plus it depends on what type of business you're involved in. Take the case of Apple and Samsung. Apple took many years to develop...read more
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and...read more
Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make...read more
If you're a franchise marketer, you may feel like you're lost in the crowd. That's because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,...read more
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