BlueSky ETO Brand Management Blog

5 Ways to Leverage Consumer Data in B2B Marketing

by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Communications, Brand Marketing | 14 Comments

“When you know better you do better.” - Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or online...

Improve Your Franchise Business by Giving Controlled Creative Power to Franchisees

by Alayna Frankenberry | Jun 8, 2017 | Brand Marketing, Franchise Brand Management, Global Brand Management | 11 Comments

How does your business delegate power to franchisees? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies are concerned about their employees’ delegation skills. Despite this, only...

B2B Marketing Experts Share Their Best Marketing Automation Strategies

by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation | 28 Comments

The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. As more...

How to Increase Marketing Productivity: A Guide for Agencies

by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing | 19 Comments

Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results...

Increase Online Giving: 6 Ideas for Nonprofits

by Alayna Frankenberry | May 23, 2017 | Nonprofit Marketing | 17 Comments

Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be...

The Greatest Challenges of International Franchises (And How to Overcome Them)

by Alayna Frankenberry | May 18, 2017 | Franchise Brand Management, Global Brand Management, Retail Brand Management | 16 Comments

Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....