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Franchise Marketing Solutions: What to Look For

Franchise Marketing Solutions: What to Look For

by David Kindervater | Dec 4, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management | 23 comments

Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have...
What is Data-Driven Marketing? 6 Benefits for Your Business

What is Data-Driven Marketing? 6 Benefits for Your Business

by David Kindervater | Nov 13, 2018 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management | 32 comments

Smart marketers know they can’t create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won’t cut it as modern-day methods. There has to be a better way. The good news? There is a better...
9 Reasons Marketers Love Brand Management Tools

9 Reasons Marketers Love Brand Management Tools

by David Kindervater | Nov 5, 2018 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management | 25 comments

As a smart marketer, you know what’s important when it comes to managing a brand. You need to decide what technology to use. There needs to be enough money in your budget to work with. You should be in tune with your customers and their ever-changing behaviors....
How to Build a Franchise Marketing Solution for Your Target Market

How to Build a Franchise Marketing Solution for Your Target Market

by David Kindervater | Oct 2, 2018 | Brand Marketing, Franchise Brand Management, Hotel Brand Management, Recreation Marketing, Veterinary Marketing | 43 comments

As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals...
Brand Management: 7 Ways It’s Changed Since the Days of Mad Men

Brand Management: 7 Ways It’s Changed Since the Days of Mad Men

by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management | 51 comments

If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea of what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance...
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