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8 Key Benefits of a Brand Management Platform

8 Key Benefits of a Brand Management Platform

by David Kindervater | Oct 8, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management | 25 comments

From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if...
6 Web to Print Services for Distributed Marketing Teams

6 Web to Print Services for Distributed Marketing Teams

by David Kindervater | Sep 26, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management, Print Marketing | 18 comments

Distributed marketing teams need to be in sync for a brand to run campaigns that are not only efficient, but also cost-effective. Web to print services allow you and your fellow marketers to accomplish that. Plus, this brand of “remote publishing” allows...
5 Reasons Why Brand Consistency Matters

5 Reasons Why Brand Consistency Matters

by David Kindervater | Sep 25, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Global Brand Management | 14 comments

One of the biggest differences between a good brand and a great one is consistency. Your brand is the way people perceive you. It’s how they think and feel when they hear your name or see your logo. But it takes time to build your brand—and it requires...
INBOUND 2019: The Ultimate Guide for First-Time Visitors

INBOUND 2019: The Ultimate Guide for First-Time Visitors

by David Kindervater | Aug 7, 2019 | Agency Brand Management Tools, Events | 18 comments

HubSpot’s INBOUND conferencehas evolved from a small annual marketing seminar into a full-blown gathering of the best business minds in the world. The four-day forum at the Boston Convention and Exhibition Center (aka the INBOUND mothership) features inspiring...
How Local Franchise Marketing Builds a Strong Brand

How Local Franchise Marketing Builds a Strong Brand

by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management | 17 comments

A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...
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