by David Kindervater | Jul 11, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and consistency... 
by David Kindervater | Jul 2, 2019 | Brand Management Software, Brand Marketing, Local Marketing Automation |
Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make marketers’... 
by David Kindervater | Jun 27, 2019 | Brand Management Software, Franchise Brand Management, Global Brand Management |
If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,... 
by David Kindervater | Jun 18, 2019 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like... 
by David Kindervater | Jun 11, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Recreation Marketing |
The way you develop your brand—and the public’s perception of it—is significant for the success of your business. Brand management involves all aspects of how consumers associate with your brand. It’s an important part of your marketing strategy because it...