by David Kindervater | Jun 27, 2019 | Brand Management Software, Franchise Brand Management, Global Brand Management |
If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,... 
by David Kindervater | Jun 18, 2019 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like... 
by David Kindervater | Jun 11, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Recreation Marketing |
The way you develop your brand—and the public’s perception of it—is significant for the success of your business. Brand management involves all aspects of how consumers associate with your brand. It’s an important part of your marketing strategy because it... 
by David Kindervater | Jun 4, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Digital Asset Management |
As a professional marketer, your brand’s marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging across... 
by David Kindervater | May 23, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Smart marketers know how important brand compliance, productivity, and speed to market are to their marketing strategy. They also know the value of enhancing local marketing efforts, not to mention improving marketing ROI. That’s why a brand asset management...