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Hotel Marketing: How to Combine Digital with Direct Mail

Hotel Marketing: How to Combine Digital with Direct Mail

by David Kindervater | Feb 13, 2020 | Brand Marketing | 10 comments

The modern-day hotel industry is ultracompetitive and ever-changing. U.S. hotel bookings in 2019 were over $185 billion, and that number is on the rise. It’s a thriving industry. Yet hotel guests are expecting more for their money than ever before. If you...
Insurance Marketing Solutions: The Best Software for Distributed Teams

Insurance Marketing Solutions: The Best Software for Distributed Teams

by David Kindervater | Jan 30, 2020 | Brand Marketing, Financial Services Brand Management, Insurance Marketing | 11 comments

If your insurance business has multiple locations and remote employees, it can be difficult to get everyone on the same page. That’s especially true when it comes to your marketing messages and materials. Brand management software helps insurance marketers....
Can You Improve Your Bank Marketing Plan With Automation?

Can You Improve Your Bank Marketing Plan With Automation?

by David Kindervater | Jan 16, 2020 | Brand Marketing, Financial Services Brand Management | 14 comments

The financial services industry has been forced to change their marketing strategy to succeed. As a bank marketing manager, many of the traditional methods you’ve used in the past are no longer relevant forms of advertising for many of your customers. Digital...
8 Great Credit Union Marketing Ideas for Your Brand

8 Great Credit Union Marketing Ideas for Your Brand

by David Kindervater | Dec 24, 2019 | Brand Marketing, Financial Services Brand Management | 13 comments

Credit unions are an inviting banking option for many consumers. As a non-profit business, they typically offer more attentive customer service, good loans, and lower fees than a traditional bank. In fact, credit unions boast a higher customer satisfaction rate than...
Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution

Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution

by David Kindervater | Dec 12, 2019 | Franchise Brand Management, Global Brand Management, Hotel Brand Management | 18 comments

There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software...
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Recent Posts from BlueSky ETO

  • Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand July 13, 2021
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  • Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success April 27, 2021
  • Credit Union Marketing Compliance: What You Need to Know April 1, 2021
  • Geo-Targeted Marketing: What is it and How Can it Help Your Brand? March 9, 2021

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