by David Kindervater | Jan 16, 2020 | Brand Marketing, Financial Services Brand Management |
The financial services industry has been forced to change their marketing strategy to succeed. As a bank marketing manager, many of the traditional methods you’ve used in the past are no longer relevant forms of advertising for many of your customers. Digital... 
by David Kindervater | Dec 24, 2019 | Brand Marketing, Financial Services Brand Management |
Credit unions are an inviting banking option for many consumers. As a non-profit business, they typically offer more attentive customer service, good loans, and lower fees than a traditional bank. In fact, credit unions boast a higher customer satisfaction rate than... 
by David Kindervater | Dec 12, 2019 | Franchise Brand Management, Global Brand Management, Hotel Brand Management |
There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software... 
by David Kindervater | Dec 4, 2019 | Brand Marketing, Franchise Brand Management, Veterinary Marketing |
Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,... 
by David Kindervater | Nov 14, 2019 | Brand Marketing, Print Marketing |
If you’re like many businesses, you’ve got a design team that sends project files and specs to print vendors. In the process, however, you might be sacrificing the ability to integrate all your marketing collateral into one convenient system. In other...