by David Kindervater | Oct 6, 2020 | Brand Marketing, Insurance Marketing |
As an insurance marketer, your brand is your business. It’s how your customers—and the world in general—perceive you. To build a strong brand, you need to follow certain guidelines to achieve success. Here’s why (and how) a strong brand serves as the key... 
by David Kindervater | Mar 25, 2020 | Marketing Automation, Real Estate Marketing |
Real estate marketing means you’re marketing your properties, your community, and your brand. Marketing automation plays a key role, primarily by taking advantage of personalization techniques. When you understand what prospective homeowners need, you can tailor... 
by David Kindervater | Mar 3, 2020 | Brand Marketing |
With so many brands vying for the attention of consumers these days, it’s difficult to find just the right manner of marketing your business. You probably want to mix the latest digital capabilities with tried-and-true traditional marketing methods. But what... 
by David Kindervater | Feb 13, 2020 | Brand Marketing |
The modern-day hotel industry is ultracompetitive and ever-changing. U.S. hotel bookings in 2019 were over $185 billion, and that number is on the rise. It’s a thriving industry. Yet hotel guests are expecting more for their money than ever before. If you... 
by David Kindervater | Jan 30, 2020 | Brand Marketing, Financial Services Brand Management, Insurance Marketing |
If your insurance business has multiple locations and remote employees, it can be difficult to get everyone on the same page. That’s especially true when it comes to your marketing messages and materials. Brand management software helps insurance marketers....