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6 Benefits of Distributed Marketing Automation

6 Benefits of Distributed Marketing Automation

by David Kindervater | May 21, 2018 | Agency Brand Management Tools, Brand Compliance, Brand Management Software, Brand Marketing, Local Marketing Automation | 37 comments

As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads, and gain an...
How to Share Marketing Materials for Your Luxury Brand

How to Share Marketing Materials for Your Luxury Brand

by David Kindervater | May 17, 2018 | Brand Marketing, Hotel Brand Management, Retail Brand Management | 29 comments

With your luxury brand, the focus is on the superior quality of your product or service. But you’ll also need luxury marketing materials to accurately promote them. Whether you’re a distributed marketer, a marketing agency, a franchise, or a brand...
How Design Teams Benefit from Brand Management Software

How Design Teams Benefit from Brand Management Software

by David Kindervater | May 8, 2018 | Brand Management Software, Brand Marketing, Global Brand Management | 43 comments

Is your design team stressed with creating dozens or maybe even hundreds of ad variations each month? It happens when local marketers need customized content. Graphic artists often find themselves overwhelmed with reworking multiple versions of the same digital ad or...
How to Conduct a Brand Compliance Review

How to Conduct a Brand Compliance Review

by David Kindervater | Apr 17, 2018 | Brand Compliance, Brand Management Software, Brand Marketing | 39 comments

Brand compliance. It helps generate nearly 25% more sales. Yet over 60% of organizations report that their branded content and marketing materials don’t conform to brand guidelines much of the time. Those are startling numbers considering the results. You need...
8 Questions to Ask Before You Buy Brand Management Software

8 Questions to Ask Before You Buy Brand Management Software

by David Kindervater | Apr 10, 2018 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Data Management | 23 comments

Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The same goes for...
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