by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation |
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more organizations using B2B marketing automation now than in 2011. As more... by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing, Marketing Productivity |
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results... by Alayna Frankenberry | May 23, 2017 | Global Brand Management, Nonprofit Marketing |
Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be... by Alayna Frankenberry | May 18, 2017 | Franchise Brand Management, Global Brand Management, Retail Brand Management |
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken.... by Alayna Frankenberry | May 15, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Marketing Productivity, Retail Brand Management |
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...