by Alayna Frankenberry | Aug 2, 2017 | Brand Management Software, Brand Marketing, Retail Brand Management |
Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or swiping a credit... 
by Alayna Frankenberry | Jul 21, 2017 | Agency Brand Management Tools, Brand Compliance, Brand Marketing |
Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” There’s a marketing truism nuzzled into that statement— that while good businesses simply meet a need, great businesses exceed expectations. Like Ford, innovative... 
by Alayna Frankenberry | Jun 28, 2017 | Brand Compliance, Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management |
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,... 
by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management |
“When you know better you do better.” – Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or... 
by Alayna Frankenberry | Jun 8, 2017 | Brand Compliance, Brand Marketing, Franchise Brand Management, Global Brand Management |
How does your business delegate franchise control? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies express concern about their employees’ delegation skills. Despite this, only...