by Alayna Frankenberry | Feb 8, 2018 | Brand Management Software, Brand Marketing, Digital Asset Management |
Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,... 
by Alayna Frankenberry | Jan 20, 2018 | Data Management, Financial Services Brand Management, Global Brand Management |
Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers... 
by Alayna Frankenberry | Dec 19, 2017 | Franchise Brand Management, Global Brand Management, Local Marketing Automation |
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new... 
by Alayna Frankenberry | Dec 5, 2017 | Brand Management Software, Brand Marketing, Digital Asset Management, Local Marketing Automation |
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and also... 
by Alayna Frankenberry | Nov 6, 2017 | Brand Marketing, Personalized Marketing, Print Marketing |
In China, $1.65 trillion in transactions were made using a QR code reader last year. That’s about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It’s...