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Your Brand Needs a Brand Portal: Here’s Why

Your Brand Needs a Brand Portal: Here’s Why

by Alayna Frankenberry | Feb 8, 2018 | Brand Management Software, Brand Marketing, Digital Asset Management | 31 comments

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...
10 Surprising Digital Marketing Statistics for Financial Services Marketers

10 Surprising Digital Marketing Statistics for Financial Services Marketers

by Alayna Frankenberry | Jan 20, 2018 | Data Management, Financial Services Brand Management, Global Brand Management | 41 comments

Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...
5 Keys to Franchise Marketing Success

5 Keys to Franchise Marketing Success

by Alayna Frankenberry | Dec 19, 2017 | Franchise Brand Management, Global Brand Management, Local Marketing Automation | 24 comments

Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...
7 Benefits of Marketing Resource Management Software

7 Benefits of Marketing Resource Management Software

by Alayna Frankenberry | Dec 5, 2017 | Brand Management Software, Brand Marketing, Digital Asset Management, Local Marketing Automation | 34 comments

Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and also...
The World of QR Codes is Changing: Can Your Marketing Keep Up?

The World of QR Codes is Changing: Can Your Marketing Keep Up?

by Alayna Frankenberry | Nov 6, 2017 | Brand Marketing, Personalized Marketing, Print Marketing | 32 comments

In China, $1.65 trillion in transactions were made using a QR code reader last year. That’s about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It’s...
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Recent Posts from BlueSky ETO

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  • Geo-Targeted Marketing: What is it and How Can it Help Your Brand? March 9, 2021

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