by Alayna Frankenberry | Jan 26, 2017 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than... by Alayna Frankenberry | Jan 10, 2017 | Brand Compliance, Franchise Brand Management, Global Brand Management, Local Marketing Automation |
On average, it will take 5-7 impressions before a consumer remembers your brand. What happens when each impression tells a different story? Style, tone, design, placement—when these elements don’t work in harmony across all channels, brand image becomes schizophrenic....