by Alayna Frankenberry | Nov 29, 2016 | Financial Services Brand Management, Global Brand Management, Local Marketing Automation |
Dick Rosenberg, the former CEO of Bank of America, once said, “The inescapable truth is that there are just too many banks in this country chasing too few customers.” Between 2011 and 2014, the number of people across the world with a bank account rose by... by Alayna Frankenberry | Nov 15, 2016 | Brand Compliance, Brand Marketing, Digital Asset Management, Franchise Brand Management |
Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, opportunities for... by Alayna Frankenberry | Nov 11, 2016 | Brand Marketing, Global Brand Management |
Brand Marketing Trends aren’t new to experienced marketers, but learning to effectively leverage technology to enhance your business is key to success and even survival. Today’s consumers are bombarded with unwanted messages in their daily lives, email and... by Alayna Frankenberry | Nov 7, 2016 | Brand Marketing, Personalized Marketing |
A recent business survey from Royal Mail MarketReach — a direct marketing campaign services facility of the United Kingdom’s Royal Mail service — reported nearly three-quarters of all U.K. small enterprises are reinvesting up to 20% of their profits into marketing... by Alayna Frankenberry | Nov 3, 2016 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
The dream of many brands is to make their product or service so well-known and respected that it goes global. But those striving for global brand management would be wise to heed the Chinese proverb: “Be careful what you wish for, lest it come true.” Achieving global...