by Alayna Frankenberry | Oct 21, 2016 | Global Brand Management, Local Marketing Automation, Nonprofit Marketing |
Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but... by Alayna Frankenberry | Oct 21, 2016 | Brand Marketing, Personalized Marketing |
There’s a very fine line between utilizing brand building communications and simply sending spam. In the former, your message contains worthwhile insights, credible benefits, and something of perceived value to your reader. Such communications are welcomed, even...