Empower local outlets while maintaining a consistent brand image across all locations throughout the world with Brand Management Solutions from BlueSky ETO.
Effective brand management is especially critical in hospitality and tourism industries. Today’s consumers have access to a multitude of outlets to research your brand. Successful organizations need to be present in all these outlets, with a clear and consistent brand image. It’s not as simple as designing a great national logo or creative design, when each location wants to build their own marketing collateral to help build their occupancy. BlueSky ETO gives you the power to manage all your marketing assets and collateral production in a single comprehensive tool. For global organizations, our marketing solutions can include language translations and successful marketing campaign ideas form one location that can easily be replicated and customized across the network.