Franchise Brand Management Solutions
Franchise organizations face a unique set of challenges as they develop and distribute print ads, direct mail, digital campaigns and point of sale displays throughout their organizations. Franchise marketers need to have solutions that account for differing levels of franchisee participation and variances in individual location needs. Our solutions are designed to help you overcome these challenges. Leverage a shared digital asset library with either a self-serve Brand Marketing Center, or Automated Marketing Campaign solution.
Brand Marketing Centers
Franchises may be global, national or regional, and they share a structure having a centralized brand marketing team interacting with the franchisees to deliver localized marketing.
- Our solution enables Krispy Kreme Doughnut franchisees to quickly customize and order limited time POS material.
- DoubleTree hotel franchisees have the ability to create highly customized in-room collateral, to highlight the uniqueness of their location.
Digital Asset Management
Non-profit organizations typically have a vast library of digital assets to maintain and share across their networks. Utilizing a powerful Digital Asset Management system helps you keep track of all your marketing collateral in a single secure location and quickly share it.