by David Kindervater | Apr 25, 2019 | Brand Marketing, Nonprofit Marketing, Retail Brand Management |
How familiar is your target audience with your brand? Do your customers easily recognize your company? Does your business have distinctive qualities that people relate to?These are the traits that define strong brand awareness. Amazon has it. They’re the most... by David Kindervater | May 17, 2018 | Brand Marketing, Hotel Brand Management, Retail Brand Management |
With your luxury brand, the focus is on the superior quality of your product or service. But you’ll also need luxury marketing materials to accurately promote them. Whether you’re a distributed marketer, a marketing agency, a franchise, or a brand... by Bethani Cameron | Oct 19, 2017 | Brand Marketing, Hotel Brand Management, Personalized Marketing, Recreation Marketing, Retail Brand Management |
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep... by Alayna Frankenberry | Oct 16, 2017 | Brand Marketing, Global Brand Management, Retail Brand Management |
How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sports cars or skincare, what they’re really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20% of... by Alayna Frankenberry | Aug 2, 2017 | Brand Management Software, Brand Marketing, Retail Brand Management |
Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or swiping a credit...