by David Kindervater | Jun 11, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Recreation Marketing |
The way you develop your brand—and the public’s perception of it—is significant for the success of your business. Brand management involves all aspects of how consumers associate with your brand. It’s an important part of your marketing strategy because it... 
by David Kindervater | Oct 2, 2018 | Brand Marketing, Franchise Brand Management, Hotel Brand Management, Recreation Marketing, Veterinary Marketing |
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals... 
by Bethani Cameron | Oct 19, 2017 | Brand Marketing, Hotel Brand Management, Personalized Marketing, Recreation Marketing, Retail Brand Management |
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep... 
by Alayna Frankenberry | Aug 14, 2017 | Brand Marketing, Recreation Marketing |
What do you like to do on your days off? Do you test out your latest driver at your favorite golf course? Do you pack up the RV and head out to your family cabin? Or do you dust off your Marvel comic collection and visit your local sci fi convention with the hopes of... 
by Alayna Frankenberry | Jun 28, 2017 | Brand Compliance, Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management |
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...