by David Kindervater | Oct 29, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
When it comes to sharing your brand’s digital marketing assets, how efficient are you? Are you still emailing files to distributed marketers and personnel that need them—or do you have the best digital asset management system in place to expertly organize and... by David Kindervater | Oct 8, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management |
From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if... by David Kindervater | Sep 26, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management, Print Marketing |
Distributed marketing teams need to be in sync for a brand to run campaigns that are not only efficient, but also cost-effective. Web to print services allow you and your fellow marketers to accomplish that. Plus, this brand of “remote publishing” allows... by David Kindervater | Jul 11, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and consistency... by David Kindervater | Jun 4, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Digital Asset Management |
As a professional marketer, your brand’s marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging across...