BlueSky ETO Brand Management Blog
How does your business delegate power to franchisees? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies are concerned about their employees’ delegation skills. Despite this, only...read more
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. As more...read more
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results...read more
Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be...read more
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....read more
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...read more
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