BlueSky ETO Brand Management Blog
Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or...read more
Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” There’s a marketing truism nuzzled into that statement— that while good businesses simply meet a need, great businesses exceed expectations. Like Ford,...read more
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...read more
“When you know better you do better.” - Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or online...read more
How does your business delegate power to franchisees? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies are concerned about their employees’ delegation skills. Despite this, only...read more
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. As more...read more
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