BlueSky ETO Brand Management Blog
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The...read more
Jeff Bezos once said, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...read more
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies...read more
In China, $1.65 trillion in transactions were made using a QR code reader last year. That's about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It's...read more
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they...read more
How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they're really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20%...read more
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