BlueSky ETO Brand Management Blog
If you’ve seen the hit AMC television series "Mad Men," you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and power,...read more
As a brand manager, you're always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your marketing...read more
The phrase "localized marketing" brings to mind a small business working to attract a regional community of customers. Most of us imagine the mom and pop store whose primary focus is to sell to their neighboring clientele. While that may be true to a certain extent,...read more
Is your personalized marketing strategy cutting it? Personalization has changed the face of marketing. It targets current and prospective customers by appealing to their preferences and interests, and it increases the odds of engagement and conversions. Some marketers...read more
It seems as though productivity experts are everywhere. Many offer valuable tips on how to become more efficient and make better use of your time. For example, from the moment you get up in the morning until the time you shut it down at night, you're...read more
As a marketing executive, you know how important brand compliance is for your organization. It's not only about getting everyone on board with your marketing plan, it's also about giving them the tools they need to be successful. And when their success...read more
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