BlueSky ETO Brand Management Blog
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they...read more
"Luxury is a state of mind." - L'Wren Scott How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they're really selling is a lifestyle—and plenty...read more
Is converting leads your top priority? If you said yes, you're not alone. 57% of businesses identify converting qualified leads into customers and clients as a top priority. So what's holding you back? If you're like many marketers and sales experts, you...read more
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” What does your brand conversation sound like? If you’re saying one thing and consumers are hearing something else, it’s time to improve your franchise brand...read more
What do you like to do on your days off? Do you test out your latest driver at your favorite golf course? Do you pack up the RV and head out to your family cabin? Or do you dust off your Marvel comic collection and visit your local sci fi convention with...read more
Travelers looking to book a hotel have over 15.5 million rooms to choose from. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year....read more
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