by Alayna Frankenberry | Sep 23, 2016 | Brand Marketing, Digital Asset Management |
Imagine you’re in a weekly staff meeting and the sales manager says the following: “Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a... by Alayna Frankenberry | Sep 2, 2016 | Brand Marketing, Global Brand Management, Marketing Productivity |
Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They’re looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing... by Alayna Frankenberry | Sep 2, 2016 | Brand Management Software, Digital Asset Management |
If you spend a lot of time reading business marketing articles, you may have noticed a common challenge. Companies need to be more efficient in their global brand management. Fortunately, there are plenty of ways to work towards this goal. One of the best tools to...